Message by Vice President

First & foremost, I would like to convey my sincere thank you to all the members who have voted and elected me as Vice President of the society for the term 2014 2016.

Having held the position of Public Relations for 4 terms, Ive seen it evolved from merely a “photographer / cub reporter / website administrator”, to a global scale PR personnel working on “real time” all thanks to the Smartphone phenomenon and the inception of Social Media.

Knowing the potential of reaching more netizens in Social Media, a decision was made to create an official society page in Facebook Netizens can now simply follow our updates without having to request to be accepted as a member. The response was astounding ecstatic as updates are delivered into their Smartphones in “real time” no delays whatsoever! Till this date, we have 645 Likes on our page.

Not forgetting the page that started it all for us in the world-wide-web, we decided to re-energize our society webpage with a brand new look! A teaser ad campaign was ran a month prior to the unveiling simply entitled “Something New This Way Comes”… featuring a new slick & contemporary look, our society website has since hit the 20K mark for site visitors all thanks to the kind sponsorship from our Associate Members. Site visitors can now directly access to our sponsors company website at the mainpage of our site –

Both our society and our profession need to grow and evolve in this new age and time without losing the essence of our main motto Service Through Friendship. Together with the amiable and passionate President Syed Musaddiq and the eclectic mix of the newly formed EXCO members, we are excited to bring fresh activities to our members honing particularly on education, collaborations and charitable work.

Always remember, the key word is still “image”… be the brand ambassador of your hotel & the society & last but not leastYOURSELF!

“If you don’t look good, we don’t look good.” – V.Sassoon
Vive Les Clefs dOr!

Ali Alsagoff
Vice President, Les Clefs d’Or Singapore
Chef Concierge, Four Seasons Hotel Singapore